25 Reasons Why Small Businesses Need A Website
In this article, we will present you with a big list of reasons why small businesses need a website. I know you may be thinking, but why? I am not big enough. My customers and clients are not tech savvy and they are not on the internet.
Well, you know how everything today is about being accessible online and show what you can do or offer to people. That’s the thing about it. Your clients and customers are online and are trying to find more about your business.
Everything is switching to online. I for one didn’t even want to send a job application to a company that didn’t invest in a website. Because this meant that if they can’t or won’t invest in themselves, how are they going to invest in me.
And I am not talking about money. I am talking about time and knowledge. It’s like they don’t care about their business and don’t want it to be successful in the long-term.
Your business is your passion and is providing for you and your family. The truth is, it’s more than that. And believe me, I know. I started a business (WebExpressions web design), out of urgency, but it became, something that I want to nurture.
It’s my voice to help others and help you to do better in today’s fast pacing era.
I believe you want your business to grow. Owner or not, you do what you do, because you like it.
Not only to provide for your family, lifestyle but from my perspective to provide help to Businesses and help them grow.
And I am sure you want to help businesses and people too because your customer’s success is your success.
You know that you can get more out of your Business and you can serve and help more people by being online. This means you are accessible anytime and everywhere.
The interesting part about the business websites is, that having a website is not only recommended, but it has become a necessity.
Yes, the percentage of Businesses that have a website has increased in one year. In 2016 there were almost 50 % of Businesses that didn’t have a website. The new research shows the percentage is improving.
In 2017 only 29 % of Businesses didn’t have a website. But the alarming thing is that they don’t use it to market themselves.
The information is for the USA, but I think that the results are similar for rest of the World or more likely worse and there are likely around 40 % of Businesses without an online presence.
If you don’t have it, you are losing revenue and reputation. You should understand, that for now you can have enough revenue and clients, but when the younger people will start to be more in the market you will be losing out.
Let this sink in 81 % of people are doing research on the desired product before they buy (Hubspot Marketing Stats). So, this should be a bit of a waking call and you should be leaning toward the yes answer.
Of course, these are statistics and I want to give you some more reasons you should get your Business a website.
Your Business Needs a Website and Online Presence
Okay, you are now probably wondering, why did this guy just add online presence. Well, you should have a complete online presence with website included.
You should interact with your audience on social media and bring them to your website. You should have a marketing strategy set up that will help you convert visitors to your leads and new clients.
To do that you need a website with a blog, social media marketing, and promotion and to have this all do its job it’s important to know who your perfect customer or client is. You can read more about online presence here.
Here it goes.
Reasons You Need a Website
No matter how big or small your Business is, you should have a website and bellow are 25 reasons why small businesses need a website.
1. Your Business is Never Closed
Your Business is Never Closed
Yeah, what do you mean never closed? I want to be with my family. Of course, that is the point. The website is there 24/7. It sells and promotes your services and products all the time.
While you don’t want to spend all day in your office and work until 3 or 4 AM. Many people are doing research about their next buy at that time. Why wouldn’t you want to be one of the options?
This brings us to the next one.
2. A website is a Tool That Sells Your Products and Services
A website Is A Tool That Sells Your Products And Services
A website can act as a catalog or a brochure for your services and products. If something changes, like prices or packages for your services, you just change it.
You don’t need to wait for your printed materials to arrive, which you have then sent out to your potential clients (print is still a good addition).
This is your billboard. You can instantly put your business in front of millions of potential clients.
Of course, this doesn’t mean you don’t have to do anything else. You need to promote your website and business.
There should be an SEO strategy, content marketing, and social media exposure. Everything is connected and works the best together.
All this combined can also be called Growth Driven Design. This means your site should be ever evolving and be flexible for changes in the market.
3. You Can Target A Bigger Market
You Can Target A Bigger Market
Your local market will be wider, you will be in front of potential clients that weren’t in touch with your brand before. No matter if you sell products or services.
If you decide to have an eCommerce store that you can sell right on the spot and the store is up at any time.
4. Your Business Can Now Do Business Globally
You Can Now Do Business Globally
It’s not just as said above, that you can now reach a bigger market. It also means that your Business ca