The search giant is set to introduce its ad blocker in 2018
Can we finally say goodbye to annoying ads forever?
ads that are paid for. In our opinion, a few ads don’t typically interfere with the viewing experience. However, this does
“people away from a site, which A poor user experience will push negates any point of advertising as it will never be seen anyway”
loads, the longer someone stays on the site, the lower the bounce rate and the longer ads are on display. No surprises there.Google has been keen on speeding up the mobile web for a while. Test out your site attestmysite.withgoogle.com to see how good it is. This might be one of the reasons why Google is set to introduce an ad-blocker into its Chrome browser. Hoorah you might say, but it won’t be a blanket ban on all ads – Google has standards and serves a lot of ads itself. Numbers vary, but advertising revenues for Google are in the billions, so we guess it won’t want to stop all ads displaying. So what is going to happen to Chrome? Well, next year Google will be adding an ad blocker to the browser. However, it won’t be there to block all ads, but to filter out the ‘non-compliant’ ads. So what makes a good ad? Google has teamed up with the Coalition for Better Ads (www.betterads.org) and it will be the ads that they find unacceptable, even if it is a Google Ad, that will be blocked. A quick rundown includes pop-up ads, auto-playing video, pages with 30%-plus ad density, flashing animations and full-screen rollover ads. You know, all the really annoying stuﬀ you don’t want to see. So what is a bad ad? Google says the most annoying ads are those that interrupt, disrupt or clutter. See Google’s guide on how to create better ad experiences (bit.ly/2r2oUkh). If you are an advertiser, you can find out if the ad experiences on your site violate the Better
Ads Standards (bit.ly/2s0tsfN)