10 Reasons Why Your WordPress
Business Should Have a Blog
Let’s be honest: running a business requires a lot of stamina. You need to manage your business (finances, employees, and client relationships, to start). You need to continue doing the work that gets you paid (development, design, writing, whatever it is you offer). And then you need to find time to build your client list (argh!).
If you’re one of those people who struggles to find time to do the last piece, welcome to the club! Sales and marketing are not fun, especially when all you wanted to do was build beautiful WordPress websites for a living.
Alas, in order to continue generating more revenue, you need to find new clients. This holds true not just for the WordPress designers and developers of the world whose work typically consists of one-off projects, but for service-based businesses as well. If you stop finding new clients, you may wake up one day surprised at how slow or light your workload seems. So, in order to keep that money flowing, to sales and marketing, we must go!
One of the reasons why business owners like yourself may be turned off by the idea of marketing is because some marketing strategies are expensive, time-consuming, and realistically might not pay off for a good six months or so. But those aren’t the ones I want to focus on today. Instead, I want to take a look at why your WordPress business should have a blog.
Why WordPress Businesses Should Have a Blog
Alright, before you start groaning, let me just stop you right there. I realize that not everyone enjoys writing blogs nor is everyone good at it. But that’s not a good reason to not have a blog. For starters, you can always outsource it to someone else. Secondly, blogs don’t always need to consist of 1,000-plus words of hyper-intellectualism. I’ll explain why shortly.
For now, let’s focus on the 10 reasons why your WordPress business needs a blog.
#1. It’s Affordable
Aside from the time investment and perhaps the purchase of a nice stock photo, there really isn’t any need to spend money in order to make blogging work for you. If you write your own blogs, they’ll maybe cost you a couple hours of time. If you outsource it to someone else, pretty much the same.
#2. Improve SEO
While you could pay to have Google post your site at the top of their search rankings, studies actually show that people care more about top-ranked organic listings. And if you want to get your site up there, a good way to go about doing it is to increase the number of indexed pages on your site. Google will take note that you’re keeping your site up-to-date with relevant information and reward your site in kind.
#3. Inspire Return Visits
When you’re reviewing analytics for your site, one of the numbers you probably look at first is how many new and returning visitors you’ve had.
New visitors are great since that means something is catching their attention, but return visitors are even better. That means there’s something on your site that gave them a reason to return; a blog usually being that reason. A Hubspot report actually shows how more blog posts published on a website will lead to an increase in inbound traffic, so don’t just take my word for it.
#4. Establish Authority
A static website that touts all the benefits of what you do as a WordPress professional and how you help improve clients’ lives is great. But talking about how great of a job you do for clients and demonstrating that you know what you’re talking about are two different things. Blogs give you a chance to demonstrate your expertise and authority in your space.
#5. Add Value
Blogs are also great for adding value to the on-site experience. Visitors (and eventually paying customers) will see this as you being willing to go above and beyond your WordPress services. Not only will you be their trusted WordPress professional, but you’ll become a reliable source for interesting and helpful information.
#6. Find New Business
There is a whole host of ways to find new freelance clients, many of which involve scouring the web or placing ads. However, 71% of people who blogsay that a well-maintained blog can do a good job of increasing your visibility. If your target clients are out there looking for WordPress experts like yourself, your blog may be what leads them straight to you.
#7. Share Your Voice
Some of the best relationships you’ve formed with clients and business partners have probably come about as a result of establishing a genuine connection between you, right? Well, your blog (and site, in general) is a great place to set the tone for your brand identity and for you as the individual they’re eventually going to work with. Establish your voice and personality through your content and let the right people feel connected to you through it.
#8. Create a Community
One of the best things about writing for the WPMU DEV blog is the chance to connect with the WordPress community in the comments section. If you do choose to include a comments section on your site and want to encourage participation, this is a great way to engage visitors and potential clients in a valuable back-and-forth exchange of information.
#9. Increase Exposure
Although the bulk of what you share on social media should really be content created by others (after all, it’s about having meaningful conversations and not pushing your own agenda all the time), every now and again it’s nice to have something of your own to share. The more you write on your blog, the more content you’ll have to share around social media and to include in upcoming newsletters. It also means more content that visitors may find interesting enough to share on their own platforms.
#10. More Conversion Opportunities
There are obvious places on your website to put calls-to-action. But as you create more blog posts, those locations increase exponentially which means more lead-generating opportunities for your business.
Tips for Making Blogging Work for Your WordPress Business
Is blogging easier said than done? Perhaps. But if you know what it takes to successfully run your own blog and stick to a plan, you may be surprised at how well this works for your WordPress business and how quickly you start seeing results.
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Here are 16 tips you should abide by as you jump into blogging for your business:
Set aside time at least once a week to write. The more frequently you add new content to your site, the more likely you are to acquire a new customer from it.
Always remember to keep it relevant. If you’re a WordPress developer, don’t write a post on your ten favorite horror movies, unless you can somehow equate the efficiency with which the killers murdered their victims with the efficiency in which you can build a new website.
Don’t be afraid to “borrow” trending news topics. If you hear that Mark Zuckerberg is updating the Facebook algorithm to put live video higher in users’ feeds, why not write a post that correlates the success of live video on Facebook with the success businesses may have with it on their website?
Always include at least one image. Blogs with images receive 94% more views than those that don’t.
Have your social share buttons ever-present on your blog. The Floating Social plugin will help.
While there are some marketing experts who say that longer blog posts (usually over 1,000 words) perform better, that may not be the case for your audience—especially if you’re targeting very busy business owners. That’s why you should experiment with different length posts until you find that sweet spot for your readers. You can confirm this with